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Industry Analysis Case Study
Case Title:
Low Cost Carriers in India
Publication Year : 2006
Authors: Anandan Pillai, Dr. A.V Vedpuriswar
Industry: Aviation
Region: India
Case Code: INA0024A
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
The aviation industry in India underwent a major change in 1994, after the private operators were allowed to operate on scheduled routes. Although seven airlines began their operations soon, but only two players survived. The case discusses in detail how the private airlines and the low cost carriers are trying to tap the huge potential available for them in India. Finally, the case highlights the challenges faced by these new entrants.
The case includes a note on the low cost airlines of US and UK.
Pedagogical Objectives:
- To illustrate the success and growth of low cost carriers in developed countries and India
- To discuss and understand Porter’s 5 force analysis in LCC industry.
Keywords : Low Cost Carriers; No frills airlines; Aviation Industry; Strategic Management; Industry Analysis Case Study; Air travel in India; Core Competence; Competitive tariff; airline market potential; Indian Middle class; infrastructure; aircraft maintenance; aircraft fuel; Indian Airlines; Jet Airways; Air Deccan; Kingfisher Airlines; SpiceJet; GoAir
